Our mission is to provide discerning consumers in southern/Central African markets with the choice of better value, high-quality cigarette brands equivalent to any international brand.
This we can achieve through teamwork, not only in our company but also with regional tobacco growers and suppliers and through our wholesale and retail partners.
Our vision is to be excellent in attending to the needs of our customers, employees and suppliers while also being productive and profitable.
- We are committed to excellence and to ethical business practice.
- Mutual respect and teamwork drive us.
Our aim is to provide Botswana and the region with locally produced cigarettes as an alternative to imported products from multinational companies. Our staff and management are all from the region as is our main raw material. Our products are available to consumers at a better value than those of our international competitors and provide regional employment from the growers to processors, to transporters, to our manufacturing staff and to small and medium distribution and retail businesses.
We believe in developing our local and regional economy to be a benefit to our regional community.
Botswana is one of the most highly regarded African States in terms of governance, stability and investment potential. It is also one of the finest tourist destinations on earth.